ThinkingNectar

Chris Anderson Free Book, free read.

FREE (full book) by Chris Anderson

Also, a full audio book download from Wired.com here. Nice.

For a quick article on the book, wired.com have a great article.

And the core of the article can be found at the last part of it:

Although consumers may prefer 100 percent free, a little artificial scarcity is the best way to make money.

Sound schizophrenic? That’s the nature of the hybrid world we’re entering, where scarcity and abundance exist side by side. We’re good at scarcity thinking — it’s the 20th-century organizational model. Now we have to get good at abundance thinking, too.